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Digital Service Squad Program

Digital services for Calgary small businesses Digital Service Squad

Enhance your digital presence for FREE with the Digital Service Squad. 

Are you busy enough just running your small business, with no time to make that great web page or social media plan? Want to make it easier for potential customers to find you online? Help is on the way with the Digital Service Squad (DSS).

Our team of digital consultants can help get your small business online, digitize and monetize, for free. The DSS offers one-on-one assistance to eligible small businesses across Calgary to help them adopt new technologies and embrace digital marketing.

Personalized support from a DSS member is within reach. 

Eligible small businesses

To be eligible you must be:

  • Located in Calgary.
  • Registered in Alberta.
  • 0 to 49 employees (can include self-employed business owners with no employees).
  • Home-based or commercial business.

Ineligible businesses

  • Non-profits, charitable trusts, and franchises.

What we do

Your digital consultant can help you set up and improve your existing digital marketing tools like:

  • Social media

    Protect your products and services online. Develop a digital strategy to drive engagement and brand awareness.

  • Google Business Profile training

    Put your business on the map-Google Maps. Get help setting up your Google Business Profile.

  • Email marketing

    Generate leads and re-engage with your customers. Receive assistance developing a customer database and designing your email templates.

  • Website optimization and SEO

    Learn to build a basic website. Improve your existing site. Secure a higher rank on the search engine results page

How to sign up

  • Sign up by creating an account at Digital Main Street.
  • Enter brief business information.
  • Filll out the digital assessment when you create your account – or we can do it with you later.
  • Once signed up, you will be contacted by a DSS Squad member in a few weeks.
  • Create account

    Approx. 1 min

  • Enter brief business information

    Approx. 3 min

  • A DSS Squad member will contact you in a few weeks about eligibility and next steps


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Frequently asked questions

Did you try signing up and have questions? See the FAQs.

What type of support does the Digital Services Squad provide?

The Digital Service Squad primarily offers consultant-based services. They provide guidance, recommendations, and advice to small businesses. It's important to note that while squad member(s) assist in formulating strategies and suggesting solutions, it is the responsibility of the business to implement it.

When signing up, do I need to disclose confidential information about my business?

No, only basic contact information such as email, address and phone number are required for sign-up.

My business does not have a permanent location or I run a home-based business, do I qualify?

 Yes, as long as you meet the program eligibility.

What if I am the only employee (operator/employee), operating as a one-person business?

Businesses with one employer or owner/operator are eligible and can start with the first step of sign up.

My business is currently enrolled in the Canadian Digital Adoption Program (CDAP). Can I also sign up for the Digital Services Squad too?

Yes, eligible businesses can apply for either one or both programs, in no particular order. It's important to note that the programs, while available concurrently, are not directly related to each other. Please see (CDAP website) for more information.

Will I be contacted if my business does not qualify for DSS support?

Yes, a Squad team member will reach you to communicate the outcome of your application.

When can I expect to be contacted by a DSS Squad team member?

The DSS Squad team in Calgary will work diligently to contact businesses in the next few weeks.

How much do I have to pay for this program?

Nothing. This program is free and we provide consulting to all eligible small business here in Calgary.

I have a small business in the region. Is there a program outside Calgary?

There are Digital Service Squad programs outside Calgary. It's best to complete the sign-up at the Digital Main Street webpage. Once you are registered, a local Service Squad should get the notification and be in touch.

Enquiry form

If the FAQs haven’t answered your questions, please get in touch.

Program Partnerships

This is part of the Digital Economy Program, delivered by  Business Link in collaboration with Digital Main Street. It is funded by the Government of Alberta and Prairies Economic Development Canada.